I didn’t write this piece, and I won’t try to take credit for it, but I found it to be spot on as I strive to build audience on behalf of clients, and on behalf of Brad Kuhn & Associates Public Relations. Here’s what Sarah Skerik blogged on the subject for Profnet . . .
We spend a lot of time in the PR space thinking about how to optimize our press releases for maximum search engine visibility, and I’m one of the purveyors of that sort of information. Ask me about press release headline writing best practices, and be prepared to strap in for at least thirty minutes while I babble happily about keyword placement read more . . .